Just as you heard it this is an excellent marketing option and you can get many advantages, creating QR Codes you can store valuable information about your business, QR codes hold more information than a traditional barcode and act as a scannable link that connects the physical and online world. And, Yes we can make them edible.

And I assure you, you will save a good number of business cards.

 Let’s take a look at how to use QR codes in your edible marketing strategy!

#1 Create your own candy bar to promote your brand.

It allows you to create a more visual advertisement and is the clearest example of not online advertising. These attractive displays are crafted to match the themes and color schemes of your event. It is the perfect way to combine the colors of your brand and your corporate identity. Be creative and display all your imagination, a tower of cupcakes and other sweets that include edible toppers designed especially for the occasion. Include a QR code that leads to your website, resume, portfolio, most recent product release, or app download. This is also extra beneficial for you as marketers, because you’ll drive web traffic.

#2 Change your traditional business cards for brand treats!

It is a pity that we spend part of our budget on expensive business cards, which usually end up in the trash. According to statistics, in 2018 approximately 2.3 billion people had a smartphone and their whole life is on it, so... aim for it, be different, show yourself accessible at first sight, a beautiful cupcake with an edible QR code on the top will achieve an instant approach to curiosity, you will get the interested person to scan your code and go to your goal and if you handle tools like Rebrandly, you can update where the link goes in real-time, as well as get detailed analytics on any interactions with it.

#3 Excellent for Trade Shows & Giveaways

Nothing better than a swirl of people in the space of your boot at a fair, isn't it? People by nature usually approach places where they are seen in a crowd so as not to be directly addressed. So this is the winning technique, offer free samples of treats with your logo and edible QR codes and Voila! You will have many curious people scanning the codes to see if they really work or not. And you will get your landing page on their phones.

#4 Send them as Thank You gifts!

This is the extra that your company can give, something unexpected and that will move the most serious entrepreneur. No one can resist a personalized candy and it will automatically become your personal signature. The best part about corporate logo edible gifts is that they are useful promotions for nearly any marketing occasion. Use them as thank you gifts for customers or employees. Whatever the type of your business, creating promotional gifts with edible images is a great marketing strategy. Your customers will be flattered to receive a handmade, beautiful and delicious gift. It will help your company to demonstrate how important your audience is by achieving a totally positive image in the perception of its consumers. Would you like to try it?